PENSHOPPE as they celebrate their stellar 25th anniversary this year showed every other local apparel group how a leveled up campaign should be, the label now continues its brand-repositioning process, with the goal of reinforcing its position as the top of the mind brand for years to come.This year traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear will reign. The latest campaign is more relaxed and approachable. Brand Director Alex Mendoza says “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.”
PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.
CASUAL COOL: The New Kind of HOT- Ed Westwick’s latest campaign for PENSHOPPE and run to the store boyfriend in tow. There is no other Chuck Bass.
PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.
CASUAL COOL: The New Kind of HOT- Ed Westwick’s latest campaign for PENSHOPPE and run to the store boyfriend in tow. There is no other Chuck Bass.
Starting the New Year with a SMILE - Asian heartthrob Mario Maurer is the brand’s sales catalyst. Soon after the 23 year old was signed last August sporting the brand’s now famous varsity jacket, the item immediately went out of stock – early on proving that anything the kid touches turns into gold.
It’s HIP to be “IT” - Solenn Heussaff is not just a pretty face – she is a powerful female influencer. Prior to her entry into local showbiz, it was PENSHOPPE who discovered her years ago when she was just modeling. Since then, Solenn has fronted some of the brand’s most memorable campaigns.
For the newest styles and hottest celebrities follow @PENSHOPPE on https://twitter.com/#!/PENSHOPPE or like them on Facebook at http://www.facebook.com/penshoppeofficial



.jpg)














