The tandem between Coca-Cola and Bench was launch last week at Trinoma, Quezon City the epic youth gathering was so great and grandeur. Our beloved beverage Coca-Cola and top clothing line, Bench reunited this time, to bring a complete, new line of hip, energizing a co-branded apparel and merchandise collection for the new breed of Filipino teens and teens-at-heart- the Coca-Cola Originals by Bench.
Before the program started invited celebrities, guests and media, welcomed with an amusement-park liked place at the middle of the mall. With huge fiber glass made bottle that's full of graffiti look, food stalls at one side of the events place (order for free) and of course unlimited Coke served right in front of you whenever you go hehe..The other corner also has Bench shirts hanged which you can choose and purchased.
What better way to officially present fresh new collection but with a larger-than-life runway party created by teens for teens other known as The Coca-Cola Big Youth Blowout. One of the Coca-Cola Happiness President’s inspired efforts to spread happiness all year round, the event brought together a handful of exciting firsts and surprise treats from beginning to end.Hosted by Myx VJs Chino Lui-Pio and Bianca Roque, the program started with dancing and high kicks from Philippine All-Stars and UE Pep Squad who owned the stage with their performance. Then the fabulous parade of the country’s most sought-after ramp and student models take over the stage.
The people starts to stream and shout because Bench celebrity endorsers and Happiness Ambassadors Enchong Dee, Joseph Marco, Julia Montes and Kathryn Bernado were expected to walked into the stage. And the people was not disappointed because Enchong and Joseph literally flew with harness and dance with girls after. Then the Bench owner Mr Ben Chan and Coca-Cola Philippines President Guillermo Aponte, dance together with the ambassadors for the finale.
The Coca-Cola Originals is available in Bench stores nationwide staring February 1, 2012. Open happiness and to continue enjoying its delicious taste and unique fizz perfected over the last 100 years!
Coca-Cola. Maraming Salamat sa 100 Taon ng Saya! Ituloy ang Happiness. Go to the Coca-Cola Facebook fan page (www.facebook.com/cocacola), follow @Coke_PH on Twitter or visit www.coca-cola.com.ph to see highlights of the event and to find out more information.